TECHNOLOGY GROWTH PARTNER
WE SIMPLIFY SMALL BUSINESS TECHNOLOGY
VIA specialises in building and delivering outbound campaigns that help technology providers reach, engage, and convert small business audiences. From targeted LinkedIn outreach and structured email to phone-based follow-ups, we make sure your message reaches the right people and starts the right conversations.
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15 years of industry experience
0 to 35,000 customers for CountingUp
£10million of new business for IRIS Software Group
SIMPLIFYING SMALL BUSINESS GROWTH
Too many small businesses miss out on the right technology, and too many vendors struggle to reach them. VIA bridges that gap by turning outbound activity into a predictable, scalable growth engine.
We help you move beyond referrals and founder-led selling by building campaigns that create real conversations with real prospects.
We fix the common blockers that slow growth:
- Unclear targeting and messaging
- Inconsistent or unpredictable outreach
- Overreliance on warm introductions
- Lack of structure in sales and follow-up activity
Our mission is to help technology companies grow through clarity, consistency, and connection.
We do this by:
- Designing outbound strategies that target the right small business buyers
- Delivering campaigns across LinkedIn, cold email, and phone outreach
- Building repeatable systems that create a steady flow of qualified opportunities
Every partnership is focused on one goal: helping you win more of the right customers with less friction.
WHAT WE DO
We run outbound campaigns that get results.
VIA partners with software vendors and service firms to reach the small business market through a structured, data-driven approach. We take care of strategy, messaging, and delivery so your team can focus on closing deals.
Our campaigns are built to deliver:
- Targeted prospect lists and ICP development
- Multi-touch outreach using LinkedIn, email, and phone calls
- Consistent follow-up to keep conversations moving
- Reporting and insights to refine and improve results
OUR GTM FRAMEWORK
Everything we do is built on a proven outbound framework that blends technology, data, and human connection.
We help SaaS and service providers overcome growth challenges like:
- Limited reach or brand visibility
- Unpredictable pipeline
- No dedicated outbound process
Our approach gives you the structure, tools, and support to turn outbound activity into consistent, qualified opportunities.
WHO GETS THE MOST VALUE FROM VIA?
VIA is designed for ambitious technology providers and service firms who want to connect with small businesses at scale. You’ll get the most value from VIA if:
You have a great product, but you need a reliable system to get it in front of small-business buyers.
You’re a lean team without the time or capacity to run consistent in-house outbound outreach.
You’re expanding into the UK and need trusted experts who understand the small business and accountancy space.
You want to replace referrals and ad-hoc selling with a structured, scalable outbound process.
You’re preparing for a trade show or product launch and need focused support to generate pre-event or follow-up leads.
You’re ready to grow your pipeline with measurable, multi-channel campaigns across LinkedIn, email, and phone.
SERVICES
We assist technology providers and service firms in connecting with small businesses, transforming growth into a repeatable process. VIA designs and implements go-to-market strategies that simplify reaching, engaging, and converting small business audiences.
OUTBOUND CAMPAIGN STRATEGY
We help define who you should target, how to reach them, and what to say. Together, we build the ICP, messaging, and cadence for every outbound channel.
LINKEDIN OUTREACH
From personal branding and message sequencing to connection and follow-up, we manage every stage of your LinkedIn outreach to drive meaningful engagement.
EMAIL CAMPAIGNS
We produce compliant, high-performing email sequences that spark interest and build pipelines, supported by smart data sourcing and continuous optimisation.
PHONE OUTREACH
Our team designs call scripts, follow-up workflows, and call strategies that convert conversations into opportunities.
LEAD NURTURE
We help you stay front-of-mind with prospects through email follow-up and engagement sequences that turn interest into action.
CAMPAIGN REPORTING
We provide clear, actionable insights on what’s working, what’s not, and how to keep improving your outbound results.
DIRECT MAIL CAMPAIGNS
We design and deliver personalised direct mail campaigns that cut through digital noise. Thoughtfully crafted and highly targeted, they add a memorable, human touch to your outreach mix.
CAMPAIGN PLANNING
We plan, coordinate, and schedule your outbound activity to keep every campaign running smoothly. From timing outreach around key events to aligning follow-ups, we make sure every touchpoint lands at the right moment.
PACKAGES
We offer a flexible service that can be tailored to your business needs.
1. STRATEGY SPRINT
Clarify your positioning, ICP, and messaging with a focused setup sprint.
2. GROWTH RETAINER
Full-service delivery: messaging, outreach, content, reporting, and weekly campaign optimisation.
3. ADVISORY ONLY
Hands-on strategic oversight and campaign planning — ideal for internal teams who want external guidance.
THE VIA TEAM
VIA is led by Andrew Garvey, a commercial strategist with over 15 years of experience scaling sales and marketing in software and professional services firms.
At VIA, Andrew has built a client base across the UK, EU, and the US, including SaaS vendors, a large payroll bureau, and multiple accountancy practices. He’s also assembled a team of experienced specialists to help execute and manage high-impact go-to-market campaigns.
At FreeAgent, Andrew joined the founding sales team, closed £1m in his first year, and went on to lead the revenue operation through a £36m IPO and £56m acquisition by NatWest.
At Countingup, he built and led the commercial function from scratch — growing the business from zero to 35,000 customers and £10m in ARR. He also played a key role in raising £15m in venture capital from investors including Sage, ING Bank, and Framework.
At IRIS Software Group, one of Europe’s largest software companies, Andrew’s teams generated over £10m in new business and closed deals with major firms such as Deloitte and EY.
VIA combines strategic thinking, practical systems, and deep commercial experience — designed to help growth-focused businesses scale with confidence.
VIA exists to bring this hands-on commercial experience to high-potential B2B companies ready to grow.
READY TO GROW?
Let’s build the system that delivers consistently and scales your revenue.
