B2B MARKETING AGENCY

B2B SALES & MARKETING FOR GROWTH-MINDED FIRMS

VIA exists to help B2B companies build predictable, scalable growth systems by aligning strategy, outreach, and content.

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15 years of industry experience

0 to 35,000 customers for CountingUp

£10million of new business for IRIS Software Group

OUTSOURCED B2B SALES AND MARKETING

We work with ambitious professional services firms and SaaS vendors to solve the core challenges that limit their growth:

Lack of clear positioning
Inconsistent lead generation
Overreliance on referrals or founder-led sales
No structured go-to-market motion

Our mission is to deliver the thinking and execution that enable these businesses to:

Clarify their market message
Reach the right buyers consistently
Turn marketing and outreach into a true growth engine

This mission guides all VIA engagements — from strategic planning to day-to-day campaign delivery. Every project, system, and client interaction should reinforce this purpose: growth through clarity, consistency, and control.

WHAT WE DO

We partner with SaaS and professional services firms to solve the biggest growth challenges:

Inconsistent pipeline and over-reliance on referrals
Weak or unclear market messaging
Lack of in-house sales or GTM expertise
Disconnected marketing activity with no ROI

We give you the strategy, systems, and support to turn growth from guesswork into process.

OUR GTM FRAMEWORK

Everything we do follows a proven structure that’s been used to scale SaaS platforms, close major accounts, and drive millions in revenue:

Inconsistent pipeline and over-reliance on referrals
Weak or unclear market messaging
Lack of in-house sales or GTM expertise
Disconnected marketing activity with no ROI

WHO GETS THE MOST VALUE FROM VIA?

VIA is built for ambitious B2B companies — especially SaaS vendors and professional services firms — that have strong offerings but limited internal GTM capability. You’ll get the most value from us if:

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You’re a lean team without the time, headcount, or structure to run consistent marketing and outbound.

You’re expanding into the UK and need local, boots-on-the-ground execution to break into the market quickly.

You’re looking to work with UK accountancy firms and you need a team with a deep understanding of the space.

You’re running a major campaign, launch, or trade show and need short-term firepower to generate pipeline.

You lack experienced GTM leadership and want a proven team to drive strategy, execution, and accountability.

You’ve outgrown referrals or founder-led sales and need a scalable, repeatable system to keep revenue moving.

SERVICES

We help B2B companies design and deploy structured go-to-market systems that generate pipeline and drive scalable growth.

GO TO MARKET STRATEGY

Clarify who you serve, what you offer, and how to take it to market. We define your ICP, map the buyer journey, and build the strategy behind your campaigns, content, and sales process.

SALES & BUSINESS DEVELOPMENT STRATEGY

We design outreach campaigns, lead qualification workflows, and sales messaging playbooks. Whether you have an internal team or not, we’ll give you the structure, assets, and process to generate and convert demand. We’ll even support with delivery.

SOCIAL MEDIA STRATEGY & CONTENT

Position your brand with the right voice and visibility. We create engaging content, posting rhythms, and personal branding strategies, especially on LinkedIn, to attract and educate the right audience.

DIGITAL MARKETING

We plan and manage full-funnel digital campaigns across Google, LinkedIn, Meta, and programmatic. Focused on targeting, conversion, and cost-efficiency, not vanity metrics.

EMAIL MARKETING & LEAD NURTURE

Build and maintain momentum with prospects. We write, segment, and structure automated email sequences that inform, convert, and re-activate buyers over time.

CONTENT & CAMPAIGNS

We produce thought leadership and performance content, blogs, lead magnets, case studies, and whitepapers, that support both SEO and sales. Always aligned with your buyer journey.

ACCOUNT-BASED MARKETING & DIRECT MAIL

When you need to open doors with senior decision-makers, we help design creative, multi-channel ABM campaigns that combine digital, direct, and personalised outreach.

EVENTS & ACTIVATIONS

From strategy to execution, we help you run webinars, executive roundtables, and trade show campaigns that drive conversations and generate leads.

PACKAGES

We offer a flexible service that can be tailored to your business needs.

1. STRATEGY SPRINT

Clarify your positioning, ICP, and messaging with a focused setup sprint.

2. GROWTH RETAINER

Full-service delivery: messaging, outreach, content, reporting, and weekly campaign optimisation.

3. ADVISORY ONLY

Hands-on strategic oversight and campaign planning — ideal for internal teams who want external guidance.

READY TO GROW?

Let’s build the system that delivers consistently and scales your revenue.

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THE VIA TEAM

VIA is led by Andrew Garvey, a commercial strategist with over 15 years of experience scaling sales and marketing in software and professional services firms.

At VIA, Andrew has built a client base across the UK, EU, and the US — including SaaS vendors, a large payroll bureau, and multiple accountancy practices. He’s also assembled a team of experienced specialists to help execute and manage high-impact go-to-market campaigns.

At FreeAgent, Andrew joined the founding sales team, closed £1m in his first year, and went on to lead the revenue operation through a £36m IPO and £56m acquisition by NatWest.

At Countingup, he built and led the commercial function from scratch — growing the business from zero to 35,000 customers and £10m in ARR. He also played a key role in raising £15m in venture capital from investors including Sage, ING Bank, and Framework.

At IRIS Software Group, one of Europe’s largest software companies, Andrew’s teams generated over £10m in new business and closed deals with major firms such as Deloitte and EY.

VIA combines strategic thinking, practical systems, and deep commercial experience — designed to help growth-focused businesses scale with confidence.

VIA exists to bring this hands-on commercial experience to high-potential B2B companies ready to grow.

READY TO GROW?

Let’s build the system that delivers consistently and scales your revenue.