Sustainable Business Practices
Encourages firms to adopt environmentally and socially responsible business practices, enhancing their appeal to modern clients and partners.
Values & Culture
Empowering Innovation and Efficiency in Accounting
Who we are?
VIA is the Outsourced B2B Sales and Marketing team for companies looking to grow rapidly in the UK. We have extensive expertise in working with SaaS, Software, Fintech and Outsourcing companies.
We have 15 years of experience delivering Sales and Marketing campaigns that have generated millions of pounds in revenue.
Our work has driven IPOs worth tens of millions of pounds, secured millions in Venture Capital investment and powered Private Equity deals worth billions. We are hands-on and don’t just come up with great ideas we also execute them.
What we do?
- Go to Market Strategy
- Product Led Growth
- Customer Success
- CRM Selection and Implementation
- Sales Process Design
- Sales Management
- Sales Campaigns
- Outsourced Sales
- Pipeline Reviews
- Organisation Design +
- Recruitment
- Training and Coaching
- Social Selling
- Channel Sales Management
- Direct Marketing
- Digital Marketing
- Email Marketing
- Event Marketing
- Partner and Affiliate Marketing
The VIA Method
The VIA Method is very much driven by the stage of the Growth Cycle that a company is at. Our focus is on closing deals and growing revenue. We know from experience that depending on the stage of a company product, resources and process can vary enormously.
You can find out more about the VIA Growth Lifecycle here.
The VIA Growth Lifecyle
We believe that companies are generally at one of the following 3 stages in terms of their Growth Lifecycle
Customers & Revenue
Go to Market
No customers or very small number of non-paying customers. Annual Revenue = <£100k.
Traction
Some customers who pay for and are actively engaged with the product. Annual Revenue = £100k – £500k
Scale-up
Lots of engaged customers who pay for and are actively engaged with the Product. Annual Revenue = £500k – £10m
Ideal Client Profile
Go to Market
A general idea of who the target audience for the product is. No quantitative evidence that this is correct given lack of customers.
Traction
A good idea of who the ideal target audience is. However, the customer base is varied. Some segments are more profitable and engaged than others.
Scale-up
Analysis of the customer base has provide the company with a detailed understanding of who the customer base is and who are the best customers to target.
Distribution channels
Go to Market
The company has not established any distribution channels. They are in the process of deciding which direct or indirect channels to test.
Traction
The company has 1-2 distribution channels that are generating good quality leads, which are converting into customers and revenue.
Scale-up
The company has established 3+ distribution channels both direct and indirect. They also have several more that they would like to test but don’t currently have the resource in the team to run campaigns.
Lead Generation campaigns
Go to Market
The company has not yet run any Lead Generation campaigns.
Traction
The company has run several successful Lead Generation campaigns.
Scale-up
The company has run several successful Lead Generation campaigns.
Sales team
Go to Market
No dedicated member of the Sales team. Members of other teams such as Execs, Product and Support fulfil different parts of this function.
Traction
Possibly 1 dedicated Salesperson.
Scale-up
2-3 dedicated Salespeople.
Sales process
Go to Market
No defined Sales process or opportunity stages.
Traction
There is a process but it’s probably fairly fluid and not documented. Pipeline management not happening as no Sales Management process in place.
Scale-up
There’s is a basic process that is documented. Pipeline is recorded in a CRM but is not being managed on a regular basis.
Get to know our amazing team
With a passion for innovation and a dedication to excellence, we bring diverse expertise to every project we undertake.
Andrew’s Track Record
Counting Up
- Joining the founding team at Countingup as Chief Commercial Officer, Andrew was instrumental in the company's early success.
- He single-handedly drove initial traction through effective sales and marketing campaigns.
- Under his leadership, Countingup grew from zero customers to 35,000 and achieved £10 million in annual revenue.
- Alongside the CEO, he successfully pitched to investors, raising £15 million in venture capital from notable investors, including Sage, ING Bank, and Framework Venture Partners.
IRIS Software Group
- At IRIS Software Group, one of Europe's largest software companies, Andrew managed teams that generated over £10 million in new business within two years.
- He played a key role in securing major deals with prominent clients such as Deloitte and EY.
Free Agent
- As the second hire in the sales team at FreeAgent, one of the largest UK cloud accounting software providers, Andrew closed deals worth over £1 million in his first 12 months.
- As Head of Sales, he spearheaded the revenue growth that led to a £36 million IPO and a subsequent £56 million trade sale to NatWest.
ICAEW
- Andrew has also worked with the Institute of Chartered Accountants in England and Wales (ICAEW) on a number of significant projects, further deepening his expertise in the accounting industry.
Early Career
- Andrew began his professional journey as a commercial solicitor, where he developed a solid foundation in legal and business practices that have informed his strategic approach throughout his career.
